Pay-TV Market Report

Turkey 2012 Pay-TV Market Report prepared by Tivilogy team is ready now.

This is by far the most comprehensive and in-depth report on Turkish Pay-TV market.

Published in September 2012, this 62-page electronically delived report  has the following table of contents and executive summary;

In order to get full details  of this report, you can drop an email to


Table of Contents

1. Turkey; The Demographics and the Market
2. Turkey’s Economic Growth
2.1. ICT Sector Overview
2.2. Turkey’s Promising Investment; “Project FATIH”
2.3. İstanbul, Applicant City for 2020 Olympics
3. Turkey Internet & TV Sector General Analysis and Quarterly Benchmark
3.1 Online video consumption
4. Major OTT services available in Turkey
Tivibu Web
Turkcell TV
Digiturk Play
5. The Fair Usage Policy Conducted by ISPs in Turkey and the Consequences
6. Turkey Pay-TV Operators
6.1 Teledünya
6.2. Digiturk – Turkey’s First PayTV DVB-S Operator
6.3. D-Smart – HD Channels Frontier
6.4. Tivibu – TTNET’s IPTV Service
7. Platform packages and pricing, promotional campaigns benchmark
7.1 Digiturk Content Offers
7.2. D-Smart Content Offers
7.3. Teledünya (Kablo TV) Content Offers
7.4. Tivibu Ev Content Offers
7.5. Turkcell TV Content Offers
Case Study: Local Streaming Solutions Provider; MediaNova
8. Media Group Profiles
8.1. Doğan Medya Group
8.2. Dogus Media Group
8.3. Cukurova Group
8.4. Calik Holding – Turkuvaz Media Group
9. Partnerships & Market Rumors
10. Turkey’s Transition from Analogue to Digital
DVB-T2 Roadmap
Digital Terrestrial TV Frequency Plan
Timeline for the Transmission to Digital Video Broadcasting
Transmitter Allocation and Operating Company
Parallel Broadcasting Period
Broadcasting Quality and HD Broadcasting
DVB-T2 Enabled TV and STB Devices
Analog Switch-off

Executive Summary

Turkey is considered to be the world’s 15th and Europe’s 6th biggest economy, OECD predicts that Turkey will overtake India as the second-fastest growing economy by 2017, and become the second-largest economy in Europe by 2050.

Over more than 50 million of the population is between 15-64 ages and less than 7 percent is older than 65 which makes Turkey a young country with an deep interest to technological products. Over the last years, digital media consumption in Turkey increased steadily in  parallel to the significant growth of internet consumption and 3G penetration.

Turkey Pay-TV market has a penetration rate of 26 percent. Out of 18 million household around 4,6 million household is subscribed to a Pay-TV platform. Digiturk with more than 2.5 million subscribers is the strongest player in the market. Turkish people love watching TV. According to the research of AGB Nielsen[1] Turkey is the 8th most TV watching country in the world with 257 minutes per day.

Additionally, according to the study of Médiamétrie[2] the satellite penetration rate is 70,4 percent which turns out to be 12,7 million households. Remembering that D-Smart and Digiturk have a total of 4.1 million subscribers as stated in the latest BTK report[3] concludes that there are still 8,6 millions of satellite-broadcast receiving homes without being a pay-TV subsciber.

Having said that, in average every year around 1,5 million of STBs with HD majority are sold at retail market. There are tens of different suppliers in competition in this market. Although there are merely 4 FTA HD channels the pay-TV platforms are offering many HD channels of various genres. While Digiturk is offering a total of 30 HD channels, its main rival D-Smart is hosting 26 HD channels.

There are more than 250 digital TV channels originating from Turkey. The majority of them are FTA channels.

Generally speaking, this paper examines the digital TV industry of Turkey including entertainment industry with a Digital Video & Internet outlook and defines the key important parts for Turkish market. The report also gives details about:

– Turkey Internet Sector, Internet Service Providers & Competition
– Turkey Digital Video Business Sector, Operator, Subscribers, Competition & New Trends
– Online Video Services Market
– Major OTT offers
– Pay-TV Operators
– Digital Platform Content Propositions
– Major Media Groups

[2] Médiamétrie/Eurodata TV Worldwide, 2010