Warner expands its rack on facebook to create extra revenue from its movie shelf. Facebook 21st century phenomenon has started as a social networking platform now converting to radical business platform. some of the companies still have concerns about being on this platform however content owners’ (publishers) are trying to find way to produce revenues from their content. The very first streaming “The Dark Knight” was succesful in that the company started to stream Inception, Harry Potter and Sorcerers Stone, Harry Potter and The Chamber of Secrets, Life as we know it and Yogi Bear Movies over facebook.
I think facebook determines its strategy around consuming content on the same platform. Actually Mark Zuckerberg says that “Hey! dont go to other websites you can watch movies, read newspapers or watch news on Facebook!”