The worldwide IPTV market will see strong growth over the next five years and total 57mn IPTV homes by 2013, or triple the end-2008 figure, according to a new report from Informa Telecoms & Media.
The worldwide IPTV market will see strong growth over the next five years and total 57mn IPTV homes by 2013, or triple the end-2008 figure, according to a new report from Informa Telecoms & Media.
Penetration is expected to remain fairly low however, with only 4% of the world’s TV households forecast to subscribe to IPTV services by 2013, according to the new report, called ‘IPTV: A Global Analysis – 4th Edition’. Simon Murray, report author and Principal Analyst at Informa Telecoms & Media, commented: “This fairly limited penetration comes from having to migrate subscribers away from long-established cable and DTH services, as well as the impact of DTT to a lesser extent. However, there are examples of IPTV gaining a foothold even in the most competitive markets.”
The report forecasts that there will be 18.6mn IPTV households by the end of this year, up 8mn from last year, with Asia Pacific and Western Europe each responsible for nearly 3mn of the additions, and North America adding 1.7mn. Much of the growth forecast is expected to come from Asia Pacific, which is expected to become the world’s largest IPTV market by 2010, and by 2013 the APAC region will contribute 22.2mn of the 57mn global total. China alone is expected to have crossed the 10mn subscribers mark.
The US is expected to not be too far behind China in terms of subscriber numbers by 2013, while France will remain the largest market in Europe, although growth is expected to slow as IPTV concentrates in urban areas, and the country is expected to have 4.9mn IPTV homes by 2013, compared to 3.6mn at the end of 2008.
