It has been months passed since Google introduced its Google TV product. The company still investing on VoD architecture to improve its TV performance. Lastly, they have announced their acquisition of Widewine Technologies, which is actively working on DRM, Video Optimization, Digital Copy Protection, Conditional Access technologies

Press Release from Google Blog :

“With rapidly improving broadband and wireless speeds, more powerful smartphones, and higher resolution screens on devices of all shapes and sizes, it’s becoming easier than ever to watch video wherever you want, whenever you want. And while it’s still fun to pull an old movie off the shelf and throw it in the DVD player, streaming is rapidly becoming the standard way for you to find the content you want to watch now. We’ve seen this on YouTube—where we get over 2 billion views every day—but it’s much bigger than that, as proven by the increasing popularity of movie subscription services and tablets.

Content creators and distributors are making huge strides in bringing us content in this way, but to do so, many require high-quality video and audio, secure delivery, and other content protection and video optimization technologies. With these tools in place they can easily and effectively give you access to the rich library of content you want to watch, with the immediacy you’ve come to expect.

So we’re pleased to announce that we’ve agreed to acquire Widevine. The Widevine team has worked to provide a better video delivery experience for businesses of all kinds: from the studios that create your favorite shows and movies, to the cable systems and channels that broadcast them online and on TV, to the hardware manufacturers that let you watch that content on a variety of devices. By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users.

We are committed to maintaining Widevine’s agreements and will provide direct, quality support for their existing and future clients—and we plan to build upon Widevine’s technology to enhance both their products and our own. We’re excited to welcome the Widevine team to Google, and together we’ll work to improve access to great video content across the web.”

Posted by Mario Queiroz, VP of Product Management

Press Release Link

Widewine INC.

Along with the rise of IPTV and IP services, digital rights and licencing will be a huge problem and Google has already taken precautions by acquiring Widevine technologies. I’m sure that Google will go through the proper channels to improve its Google TV product

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